Every day it
seems that a new, custom made, lure, hits the market. Many times these baits are
almost identical to other baits offered by larger companies. What often
surprises me, is that some of these baits cost a little more than their factory
cousins, and fishermen are still buying them. So…what’s the appeal? How can a
smaller company sell the same baits at a higher price?
Well, I
believe people will pay for a product, if they believe it is truly a quality
product. The small bait maker for instance takes a tremendous amount of pride
in his or her work. When you are dealing with only one or two people running a
small business, you get the bosses looking at every bait heading out to the public.
This is the best quality control you could ever hope for.
The paint on
every jig and spinner bait has to be perfect. There can be no burrs on any
lead, or paint in any hook eye. This kind of quality isn’t always found in the
larger companies. Sometimes bigger isn’t always better. When a company out
grows its quality control staff the product will suffer. The companies that have been around for a
long time are the ones that do everything in their power to put out a good
product. These are the companies that will stand the test of time…big or small.
While I have
my own personal favorite lure companies I buy from, I still have a tremendous
respect for the small business man too. I have a friend that is now fishing in
the big leagues, that used to be a rod maker. I still have and use one of his
rods. It has caught everything from bass, cats, to carp. We hear the term on a
daily basis, “Let’s make America great again.” Well, we can as Americans
certainly do that by checking and re-checking the products we build. If you are
in the lure making business, make lures you would be proud to sign your name
to. If you want customers to buy what you build, then build what they want.
You guys
have a great day, I’ll see you on the water.
Mulberry River Bait Co. https://www.facebook.com/Mulberry-River-Bait-Co-942787962471153/
